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Thursday September 10, 2026 12:00pm - 12:40pm CEST
The rapid growth of e-commerce and online marketplaces has transformed the consumer product safety landscape. Unsafe and recalled products can now spread across borders rapidly, reappear online after removal, and evade traditional enforcement approaches. Regulators, researchers, and consumer organisations are increasingly exploring how artificial intelligence (AI) tools can help identify unsafe products online more quickly and effectively.

This session examines emerging initiatives using AI to support digital market surveillance, online product monitoring, and recall effectiveness. Speakers will discuss practical applications including web crawling, image recognition, automated risk detection, identification of recalled products on online marketplaces, and analysis of consumer complaints and safety alerts. The session will explore both the opportunities and limitations of AI tools, including issues of accuracy, governance, transparency, and international cooperation.

Attendees will gain insight into how AI may help advance a more effective global baseline for consumer product safety in digital markets.
Moderators
avatar for Rosa Moran

Rosa Moran

Responsible for Recall System, Indecopi, National Authority for Consumer Protection, Peru
Rosa Moran is a lawyer with extensive experience in administrative law, consumer protection, intellectual property, personal data protection, and contracts. Her career includes international representation in forums such as the OECD, UNCTAD, OAS, and APEC, as well as experience in innovation... Read More →
Speakers
avatar for Thomas Bell

Thomas Bell

UK Country Lead, Customer Trust External Relations, Amazon
Dr. Thomas Bell is the UK Country Lead within the Customer Trust and External Relations Team at Amazon. His portfolio includes product safety, scam prevention and anti-counterfeiting. Prior to taking up this role in January 2025, he led on Regulatory Engagement at Amazon for UK and EU on product... Read More →
avatar for Petar Parushev

Petar Parushev

Policy Officer, European Commission, DG JUST — Product Safety and the Rapid Alert System (Safety Gate)
Petar Parushev is a Policy Officer for consumer product safety at the European Commission and a deputy team leader for Safety Gate – the EU rapid alert system for dangerous non-food products. With long-standing experience in AI integration and digital innovation, he brings practical insights i... Read More →
avatar for Alan Abrahams

Alan Abrahams

Associate Professor, Business Information Technology, Virginia Tech
Alan Abrahams is an Associate Professor in the Department of Business Information Technology at Virginia Tech. His primary research interest is in developing and evaluating AI-driven text and computer vision methods for detecting product safety concerns. He is a Senior Editor of Decision Support Sy... Read More →
avatar for John McNulty

John McNulty

Director of Field Safety & Compliance Engineering, Google LLC
John McNulty is the Director of Field Safety & Compliance Engineering at Google LLC. He is an engineer with a Materials Science background with 35 years of experience in most end-use markets, covering Materials characterization, Fracture and fatigue testing, Failure analysis, Soldering & printed... Read More →
Thursday September 10, 2026 12:00pm - 12:40pm CEST
Alcide de Gasperi (All Plenary Sessions)

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