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Thursday September 10, 2026 11:35am - 12:15pm CEST
The rapid growth of e-commerce and online marketplaces has transformed the consumer product safety landscape. Unsafe and recalled products can now spread across borders rapidly, reappear online after removal, and evade traditional enforcement approaches. Regulators, researchers, and consumer organisations are increasingly exploring how artificial intelligence (AI) tools can help identify unsafe products online more quickly and effectively.

This session examines emerging initiatives using AI to support digital market surveillance, online product monitoring, and recall effectiveness. Speakers will discuss practical applications including web crawling, image recognition, automated risk detection, identification of recalled products on online marketplaces, and analysis of consumer complaints and safety alerts. The session will explore both the opportunities and limitations of AI tools, including issues of accuracy, governance, transparency, and international cooperation.

Attendees will gain insight into how AI may help advance a more effective global baseline for consumer product safety in digital markets.
Thursday September 10, 2026 11:35am - 12:15pm CEST

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